{"title":"Neutral Naturals","description":"\u003cp\u003eNeutral Naturals is our bread and butter of Sheepskin colours and tones. With origins from here and all over the world, our variety are sure to please everyone!\u003c\/p\u003e\n\u003cp\u003eWhether you're looking for a simple Natural White to drape over a wicker chair for a bohemian vibe, or a spectacularly beautiful melange to wow any guest, be sure to check out or selection and find your perfect match!\u003c\/p\u003e","products":[{"product_id":"sheepskinrugs-british-naturals","title":"British Sheepskin Rare Breed Rug - Light Tones","description":"\u003cp data-end=\"240\" data-start=\"164\"\u003e\u003cstrong\u003eReal British Sheepskin. Rare by nature. Light in tone, rich in character.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"511\" data-start=\"242\"\u003eGenuine\u003cstrong data-end=\"376\" data-start=\"339\"\u003e British rare breed sheepskins \u003c\/strong\u003e- every rug is 100% real British rare breed sheepskin — no two are ever the same. Soft, light tones and natural markings give each piece its own character.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"704\" data-start=\"513\"\u003eTanned using traditional, low-impact methods, there’s no bleaching, dyeing or over-processing. Just real wool, as nature intended — soft, dense, and full understated luxury.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"945\" data-start=\"706\"\u003eThe \u003cstrong data-end=\"744\" data-start=\"710\"\u003eRare Breed Light Sheepskin Rug\u003c\/strong\u003e brings something different to a space — a natural blend of soft greys, silvers, creams, and occasional flecks of brown, depending on the fleece. \u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1118\" data-start=\"947\"\u003eWith lanolin-rich wool that naturally resists dirt and repels spills, it’s practical too. Just shake it out, give it the odd brush, and let it soften and settle over time.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1262\" data-start=\"1120\"\u003eThrow it over a chair or bench, tuck it by the fire, or give the dog a treat — it suits all kinds of spaces and brings its own quiet character to each one.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1328\" data-start=\"1264\"\u003e\u003cstrong\u003eEffortless comfort, quiet tones and individuality you won’t find in anything mass-made.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Heatons","offers":[{"title":"L010","offer_id":55456354468218,"sku":"54468218","price":85.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0094\/2002\/files\/British-Rare-Breed-Light-010.jpg?v=1748875375"},{"product_id":"sheepskinrugs-british-white","title":"British Sheepskin Rug - Natural White \/ Cream","description":"\u003cp data-end=\"290\" data-start=\"239\"\u003e\u003cstrong\u003eReal British sheepskin. Built to last. Fireside appeal and Lazy Summer Evenings...\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"539\" data-start=\"292\"\u003eThis is a rug that does what it says on the tin— soft, dense and naturally beautiful. Made from 100% real British sheepskin and tanned using traditional methods. No bleach and no fuss, just the natural character and tones of the wool left intact.\u003c\/p\u003e\n\u003cp data-end=\"762\" data-start=\"541\"\u003eEach rug is slightly different in tone, shape, and texture — which is a huge part of their charm. A little nod to the homes we grew up in, where a sheepskin by the fire or beside the bed wasn’t a luxury, just something that belonged.\u003c\/p\u003e\n\u003cp data-end=\"929\" data-start=\"764\"\u003eSheepskin contains natural lanolin, which helps it resist dirt and spills. \u003cstrong\u003eMaintenance is simple\u003c\/strong\u003e: shake it out, brush it now and then and it’ll look good for years to come.\u003c\/p\u003e\n\u003cp data-end=\"1024\" data-start=\"931\"\u003e\u003cstrong\u003eUse it\u003c\/strong\u003e wherever it fits — on the floor, over a chair, or even for the dog (if they’re lucky). Sheepskin softens up all kinds of spaces and don't forget the natural properties it owns - moisture wicking, temperature regulating and hypoallergenic.\u003c\/p\u003e\n\u003cp data-end=\"1024\" data-start=\"931\"\u003e\u003cstrong\u003eNostalgia and comfort - here we come.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Heatons","offers":[{"title":"Large","offer_id":40780421365954,"sku":"5060495834486","price":75.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0094\/2002\/files\/natural-sheepskin-rug.jpg?v=1752574552"},{"product_id":"sheepskinrugs-british-brown","title":"British Sheepskin Rugs - Natural Brown","description":"\u003cp data-start=\"164\" data-end=\"250\"\u003e\u003cstrong\u003eReal British Sheepskin. Built to last. A richer tone with the same fireside or  garden bench appeal.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"252\" data-end=\"550\" class=\"\"\u003eSoft, dense, and naturally beautiful and 100% \u003cstrong data-start=\"345\" data-end=\"371\"\u003ereal British sheepskin.\u003c\/strong\u003e No bleach or over-processing — just the natural depth and character of the fleece, left exactly as it should be.\u003c\/p\u003e\n\u003cp data-start=\"252\" data-end=\"550\" class=\"\"\u003eA \u003cstrong data-start=\"556\" data-end=\"587\"\u003eBritish Brown Sheepskin Rug\u003c\/strong\u003e brings a slightly deeper, more earthier tone — perfect for warming up neutral spaces or adding texture where it matters. No two rugs are ever the same, and that’s the point. \u003c\/p\u003e\n\u003cp data-start=\"903\" data-end=\"1079\" class=\"\"\u003eNaturally lanolin-rich, sheepskin resists dirt and repels spills, making it as practical as it is inviting. Shake it out, brush it when needed, and it’ll keep on giving for years.\u003c\/p\u003e\n\u003cp data-start=\"1081\" data-end=\"1302\" class=\"\"\u003e\u003cstrong\u003eUse it\u003c\/strong\u003e beside the bed, over the back of a chair, under your feet, or wherever the dog insists on claiming it. And always, don’t forget the built-in benefits — moisture wicking, temperature regulating, and hypoallergenic.\u003c\/p\u003e\n\u003cp data-start=\"1304\" data-end=\"1361\" class=\"\"\u003e\u003cstrong\u003eNostalgia in a deeper shade — comfort, wherever it lands!\u003c\/strong\u003e\u003c\/p\u003e","brand":"Heatons","offers":[{"title":"Large","offer_id":45844324352244,"sku":"5060495834647","price":75.0,"currency_code":"GBP","in_stock":false},{"title":"XL","offer_id":45844324319476,"sku":"5060495834646","price":85.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0094\/2002\/files\/brown-sheepskin-rug.jpg?v=1752574687"},{"product_id":"sheepskin-rug-icelandic-naturalspotted","title":"Icelandic Sheepskin Rug (Natural Spotted)","description":"\u003ch2\u003eIcelandic Sheepskin Rug with Natural Markings | Westmorland Sheepskins\u003c\/h2\u003e\n\u003cp\u003eThose of you with an eye for design and comfort will appreciate these natural rugs that are clean, modern, sumptuously soft and distinctive. The markings on each and every one of these rugs is different (as a natural product) which makes each one perfectly unique to you.  Just Lush.\u003c\/p\u003e\n\u003cp\u003eWhat sets our Icelandic Sheepskin Rugs apart is that they are ethically sourced and eco-friendly. We take pride in ensuring that our products are sustainable and that no harm is done to the environment or the animals. The beauty and quality of these rugs are unmatched, making them a worthwhile investment.\u003c\/p\u003e","brand":"Heatons","offers":[{"title":"Long","offer_id":38625255311,"sku":"5060495832154","price":110.0,"currency_code":"GBP","in_stock":false},{"title":"Short","offer_id":42644904247540,"sku":"5060495832161","price":110.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0094\/2002\/files\/IcelandicNaturalSpottedLongWEB1.jpg?v=1708427960"},{"product_id":"sheepskin-rug-icelandic-shortwool-naturaldarkedged","title":"Short Haired Natural Icelandic Sheepskin Rug with Dark Grey Edges","description":"\u003cp\u003eA beautiful short haired natural grey Icelandic rug with dark markings round the edges.  Each rug is unique and markings shown in the sample are reflective of markings in general on these rugs. Those of you with an eye for design and comfort will appreciate these natural rugs that are clean, modern, sumptuously soft and distinctive. Just Lush.\u003c\/p\u003e","brand":"Heatons","offers":[{"title":"Default Title","offer_id":38628134351,"sku":"5060495830594","price":150.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0094\/2002\/files\/Icelandic-sheepskin-natural-rug.jpg?v=1752572525"},{"product_id":"sheepskin-rug-shortwool-designermelange","title":"Sheepskin Rug Icelandic (Melange)","description":"\u003cp\u003eOur most popular rugs and it's easy to see why. These beautiful natural Icelandic rugs are shorn to 5cm and are pieced from smaller squares to give it this beautiful and unique designer style.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Heatons","offers":[{"title":"Naturals \/ Small","offer_id":43061626339572,"sku":"5060495831676","price":350.0,"currency_code":"GBP","in_stock":false},{"title":"Naturals \/ Large","offer_id":37624327045314,"sku":"5060495831683","price":725.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0094\/2002\/files\/Sheepskin-Rug-Designer.jpg?v=1753208465"},{"product_id":"sheepskin-rug-icelandic-shortwool-designerwhitelarge","title":"Icelandic Sheepskin Designer Rug (white)","description":"\u003cp\u003eAdd texture and comfort to your home with this beautifully soft Icelandic rug. Made from soft and silky Icelandic skins pieced together to make this a striking statement in any room.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThese rugs form part of our Made to Order range and there may be a lead time of 6-8 weeks.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Heatons","offers":[{"title":"White \/ Large","offer_id":40685571768514,"sku":"SK-RUG-DES-WHT-L","price":630.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ Small","offer_id":43061560246516,"sku":"SK-RUG-DES-WHT-S","price":300.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0094\/2002\/files\/DSC_9168.jpg?v=1753208175"},{"product_id":"sheepskin-rug-icelandic-longwool-blackybrown","title":"Icelandic Sheepskin Rug - Long Haired Natural Blacky Brown","description":"\u003cp\u003eThose of you with an eye for design and comfort will appreciate these natural rugs that are clean, modern, sumptuously soft and distinctive. Just Lush.\u003c\/p\u003e\n\u003cp\u003eNatural Colour - no dye is used in the tanning process of these skins.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Heatons","offers":[{"title":"Single","offer_id":55562703798650,"sku":"SK-RUG-ICE-LNG-BLK-SGL","price":85.0,"currency_code":"GBP","in_stock":true},{"title":"Double","offer_id":55562703831418,"sku":"SK-RUG-ICE-LNG-BLK-DBL","price":185.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0094\/2002\/files\/black-icelandic-sheepskin-rug.jpg?v=1752573280"},{"product_id":"sheepskinrugs-british-lambskins","title":"British Sheepskin Rare Breed Rug - Dark Tones","description":"\u003cp data-start=\"162\" data-end=\"236\"\u003e\u003cstrong\u003eReal British Sheepskin. Rare Breed. Darker, deeper and naturally striking.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"238\" data-end=\"476\" class=\"\"\u003eMade from 100% \u003cstrong data-start=\"253\" data-end=\"290\"\u003ereal British rare breed sheepskin\u003c\/strong\u003e, this rug brings depth and richness that’s completely natural. Darker tones — from charcoal and peat through to soft browns and mottled greys — give each piece unique in a natural and subtle way.\u003c\/p\u003e\n\u003cp data-start=\"478\" data-end=\"646\" class=\"\"\u003eNo dye. No bleach. No shortcuts. Just the natural colours and textures of the fleece, tanned using traditional methods that respect the integrity of the wool.\u003c\/p\u003e\n\u003cp data-start=\"648\" data-end=\"858\" class=\"\"\u003eThe \u003cstrong data-start=\"652\" data-end=\"685\"\u003eRare Breed Dark Sheepskin Rug\u003c\/strong\u003e is one of a kind — in tone, in texture, and in feel. It adds weight. Adds warmth. Adds a bit of grounding.\u003c\/p\u003e\n\u003cp data-start=\"860\" data-end=\"1033\" class=\"\"\u003eLanolin in the wool helps repel dirt and resist spills, which means it’s as practical as it is beautiful. Shake it out, brush it when needed, and let it settle in over time.\u003c\/p\u003e\n\u003cp data-start=\"1035\" data-end=\"1161\" class=\"\"\u003ePerfect beside the bed, across a bench, or wherever you want that bit of extra comfort. A rug that looks good and gets better (when you fill memories and moments with it : )\u003c\/p\u003e","brand":"Heatons","offers":[{"title":"D005","offer_id":55208938045818,"sku":"97858785533","price":85.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0094\/2002\/files\/rare-british-sheepskin.jpg?v=1752574885"},{"product_id":"sheepskin-rug-icelandic-shortwool","title":"Icelandic Sheepskin Rug White (Short Wool)","description":"\u003cp\u003eThose of you with an eye for design and comfort will appreciate these Icelandic rugs that are clean, modern, sumptuously soft and distinctive. Just Lush.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe natural characteristics of\u003c\/span\u003e\u003cspan\u003e the \u003c\/span\u003e\u003cspan\u003eIcelandic w\u003c\/span\u003e\u003cspan\u003eool is silky and soft making these rugs perfect\u003c\/span\u003e\u003cspan\u003e for any \u003c\/span\u003e\u003cspan\u003eroom in the houses. On the f\u003c\/span\u003e\u003cspan\u003eloor by the bed to curly your toes into first thing in the morning. \u003c\/span\u003e\u003cspan\u003eIn \u003c\/span\u003e\u003cspan\u003efront of the fire, curled up reading your book or watching \u003c\/span\u003e\u003cspan\u003ea film \u003c\/span\u003e\u003cspan\u003eor \u003c\/span\u003e\u003cspan\u003edraped \u003c\/span\u003e\u003cspan\u003eover the back of a chair or sofa for added comfort and warmth.\u003c\/span\u003e\u003c\/p\u003e","brand":"Heatons","offers":[{"title":"Single","offer_id":42591081562356,"sku":"5060495839993","price":85.0,"currency_code":"GBP","in_stock":false},{"title":"Double","offer_id":42591081595124,"sku":"5060495839948","price":185.0,"currency_code":"GBP","in_stock":true},{"title":"Quad","offer_id":42591081627892,"sku":"5060495839894","price":450.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0094\/2002\/files\/Icelandic-Sheepskins-Rug-White-Short.jpg?v=1752497788"},{"product_id":"sheepskin-rug-icelandic-longwool","title":"Icelandic Sheepskin Rug White (Long Wool)","description":"\u003cp\u003eThose of you with an eye for design and comfort will appreciate these Icelandic rugs that are clean, modern, sumptuously soft and distinctive. 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